The second annual trade in for junior riders runs through the month of October


Last year's trade in for juniors was a huge hit! We were able to send about 50 sets of wheels to juniors who needed equipment.

We have been looking forward to expanding on last year's promotion. The way it works is you can trade in ANY wheelset in ANY condition and get 20% off on a brand new Boyd Cycling carbon wheelset.
  • Looking to score a new set of carbon wheels? 
  • Want to help out a junior rider who could use some equipment?
Keep scrolling to find out exactly how this program works.
Running the entire month of October, this trade-in program expands on our standard trade-up program that is limited to Boyd Cycling wheels only. The new program invites riders to send in any wheelset in any condition - using a prepaid shipping label - for a fresh set at 20% off.

Here's the best part!
All wheels will receive a QC and if deemed in good condition with no cracks, dings or dents will be donated to a junior rider in need of equipment.

“The trade in is open to wheels of any condition, but we really want to encourage people to trade in wheels that are in rideable condition. There are many junior riders throughout the country who could use a set of wheels, even if it’s not the latest and greatest. We have contacts with many development teams and shops throughout the country and are thrilled that, together with our customers and our dealers, we can all help aspiring cyclists.”

-Boyd Johnson
-Boyd Cycling

Wait. . .ANY wheels in ANY condition??
Yes, even if you traded in this old wheel you would receive 20% off a brand new wheelset. However, we would never send a wheel like this to a junior rider in need of equipment.
How do I participate?

It's easy! Simply head over to
Fill out the form embedded on the page. Once you hit submit, you will receive instructions on how to purchase your wheelset at 20% off. 
Keep in mind that we are hand building every set in our Greenville, SC facility. So it will likely take 7 to 10 business days to ship out. It's ok! You can continue to ride the wheelset you are trading in while you wait for your upgrade.

Once your brand new wheelset arrives, there will be a pre-paid return label in the box. Simply box up your old wheels, put the label on, and drop them off at any Fedex facility. It's that easy.


Why Only Carbon Wheels?

Well, it's simply what we have available. You have probably heard of the bike boom that's been happening. While we were fairly prepared for a big increase in production, the timing of us updating some of our alloy line means we sold out of our alloy wheels before the new production arrives.  Yes, this is a new product tease!

This also means you can score an amazing deal on our premium "Podium" level wheels, and the newly introduced Prologue series. Scoring a sweet new set of carbon wheels for $840 AND helping out the future of the sport? I don't think we're exaggerating when we say this is the greatest news of 2020!


Have a local bike shop who carries Boyd Wheels?

You can check if you do here:

Our dealers are also running this amazing program. The benefit of going through your local bike shop to purchase is that your trade in wheels stay in the local market, benefiting a junior in your own area AND your local bike shop.


Support the future of our sport!
And get a great deal at the same time

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