We had a planned model change for the beginning of 2021, and according to our forecasts we had plenty of inventory to last us until the new models came in. However when looking into the crystal ball we did not see a global pandemic, and we did not see that resulting in a bike boom that would clear us out of ALL of our alloy wheels months before we planned. Everybody was buying alloy rim brake like it was still 2013.
NEW 2021 Altamont Rim Brake
Yes! We are still dedicated to rim brakes, in fact we are probably the only wheel company out there who just opened up new tooling on a brand new version of the Altamont rim brake rims.
The new rims feature a front and rear specific design. The front is a bit shallower at 27mm and features a symmetrical rim shape. The rear rim is a bit deeper at 31mm and has a 2.8mm spoke offset. Both rims feature 6069 series aluminum and a welded seam. Weights are expected in the 440g front and 475g rear range and will feature the new sleek black logos.
However, material shortages combined with a huge increase in demand of cycling parts means the new Altamonts are going to be delivered later than we hoped. We are expecting the first batch of rims hopefully late April to early May (and this may get adjusted)
Sorry fans of the ceramic coating, but we have decided not to continue offering rims with the coating into 2021. When we had a rim produced with the ceramic coating it had to move between multiple vendors and multiple times, exponentially raising the risk of a part that we couldn't sell. With this, the cost of production was extremely high and the quantities were even higher. It just didn't make sense to sit on 2 years worth of inventory just to bring the coating to market.
We do feel confident the changes we have made for the new Altamont rim brake rims will more than make up for having a silver brake track.
With the improvements made to the Altamont rim we have decided not to keep the Altamont and Altamont Lite in our lineup. With the new tooling we will only have the Altamont name, and the rims designed as a front and rear specific will benefit every cyclist more than shaving a few grams.